Priyall Rishi Shroff is the dynamic Founder & Principal Designer of Wilde Pattern Company, a design-first studio dedicated to transforming spaces through storytelling and artistry. With a diverse background in advertising, branding, communication design, and interior design, Priyall has found her true calling in creating personalized design experiences that weave rich cultural narratives into every piece.

Her designs blend global craftsmanship, historical architecture, and diverse artistic traditions into modern, bespoke surfaces that go beyond décor. Whether through intricate handwork, bold patterns, or rich textures, each design tells a unique story, inspired by Priyall's travels to off-the-beaten-path destinations where she forms deep connections with artisans and storytellers.

A passionate traveler with a love for the unconventional, Priyall explores hidden corners of the world, drawing inspiration from vibrant marketplaces, ancient architecture, and the delicate craftsmanship she encounters. These cultural discoveries shape her creative vision and inspire designs that are timeless yet distinctively Wilde.

Through Wilde Pattern Company, Priyall transforms these stories into sophisticated design elements that don’t just fill spaces—they bring them to life. By seamlessly merging traditional artistry with contemporary sensibilities, she creates collections that serve as conversation starters and windows into the world, making every project an immersive design experience.