We're Wilde for your homes
Based in Mumbai, Wilde Pattern Company crafts more than just wallpapers and rugs - we create living art inspired by India's rich cultural heritage, global travel tales, and the untamed beauty of nature. Our designs are where traditional artistry meets contemporary living, where each pattern tells a story of cultural fusion and artistic innovation.
From the vibrant streets of Rajasthan to the serene landscapes of the Himalayas, our collections draw inspiration from diverse sources, translated into sophisticated designs for modern Indian homes. Each piece is thoughtfully crafted to bring out our 'Wilde' imagination while maintaining a deep connection to artistic roots.
While we've earned a special reputation for transforming children's spaces into magical realms, our versatile collections cater to every aesthetic preference and spatial need. Our team excels in creating bespoke designs, working closely with clients to bring their unique visions to life.
At Wilde Pattern Company, we believe that every space has a story waiting to be told. Through our made-to-measure wallpapers and custom rugs, we help you express your wild side while creating conscious, artful living spaces. Our commitment goes beyond design - we're your partners in the entire journey, from conception to installation, ensuring each project reflects both artistic excellence and environmental mindfulness.
Join us in reimagining spaces where art meets functionality, where every wall and floor becomes a canvas for stories inspired by culture, travel, and the wilderness. 🍃🐅
Meet the Wilde Child
Meet Priyall Shroff, the dynamic and visionary designer behind Wilde Pattern Company. As the Principal Designer and founder, Priyall leads her boutique design agency with a unique blend of creativity and cultural inspiration.
With a background in advertising, branding, communication design & interior design, Priyall found her true calling in creating personalised design experiences that tell stories through patterns and prints. Her work at Wilde Pattern Company is a reflection of her adventurous spirit and deep appreciation for global artistry.
A passionate traveler at heart, Priyall's designs are influenced by her journeys to off-the-beaten-path destinations, where she immerses herself in local cultures, captures moments through her lens, and connects with artisans and storytellers. Her love for the unconventional takes her to places less traveled, seeking inspiration in hidden corners and unexpected encounters.
Each Wilde Pattern design is infused with elements from her travels - whether it's the intricate details of traditional craftsmanship discovered in a remote village, the vibrant colors of local markets, or the geometric patterns found in ancient architecture. This blend of global influences and contemporary design sensibilities creates collections that are both timeless and uniquely 'wilde'.
Through Wilde Pattern Company, Priyall transforms these cultural narratives and personal experiences into sophisticated design elements that bring stories and spaces to life. Her approach combines traditional artistry with modern aesthetics, creating pieces that are not just decorative elements but conversations starters and windows to the world.
"Our wallcoverings are not just pieces of art; they are a statement of values, it's the lens through which we see the world, transforming everyday spaces into galleries of inspiration and imagination."
— Priyall Rishi Shroff
CORE VALUES
MISSION STATEMENT
To redefine interior spaces through sustainable, artistically innovative wall-coverings that honour nature, culture travel.
VISION STATEMENT
Wilde Pattern Company aims to be the global leader in sustainable luxury wall-coverings, inspiring a harmonious blend of art, nature, and living spaces.
BRAND PHILOSOPHY
We believe in the power of patterns & print design to transform spaces and minds. By merging eco-consciousness with artistic innovation, we create wall coverings that not only beautify interiors but also promote a more sustainable and culturally rich world.
We support Small
While we are unabashedly Wilde at the WPC we also have a pulse of what the planet and our communities need to prosper. This is why all our vendors and material sourcing partners are Indian by birth and trade. Vocal for Local is not just a hashtag for us. It is our way of working.
We prioritise craftsmanship and ethical labour over ridiculously fast but store bought and machine-made timelines which is why we believe in optimizing our supply chain through made-to-order and small-batch production that keeps our pieces in homes, not in warehouses or landfills.
Our promotion of Indian artisans is further augmented with our sustainability practices which includes our zero-waste digital printing process. This process reduces our environmental footprint and keeps our price points lower than traditional designers.
