We're Wilde for your homes
Based in Mumbai, Wilde Pattern Company is more than just a wallpaper brand; it's a celebration of artistry and environmental stewardship. Each design is a carefully crafted piece of art, blending traditional motifs with contemporary aesthetics. Our artisans, skilled in various techniques from hand illustrations to digital design, create patterns that tell stories that brings out our Wilde imagination
While we hold a special affinity for kids & nurseries, our diverse range of patterns ensures there's something for every style and preference. More than that, our team is adept at tailoring designs from scratch to meet your specific needs.
Our commitment extends beyond just designing - we're with you every step of the way, from ideation to installation, and even provide aftercare services.
At Wilde Pattern Company, we believe everyone has a wild side that yearns for expression. This philosophy is reflected in our made-to-measure, customised wallpapers and fabrics that add a touch of the wild to your living spaces. Join us in reimagining spaces that nurture both the environment and the soul, where every wall tells a story of artistry & conscious living.
Meet the Wilde Child
Meet Priyall Shroff, the dynamic and visionary designer behind Wilde Pattern Company. As the Principal Designer and founder, Priyall is a prominent figure in the design world, leading her boutique design agency and studio, Wilde Design Company (formerly known as I Quirk You Brand Communications).
Although Priyall's expertise spans across advertising, branding, & digital presence design, her true passion lies in the realms that offer a more personalised & enriching creative journey. Inspired by her love for travel, fashion, print, & architecture, Priyall's enthusiasm for design, patterns, prints, and colours sparks the creativity and ambition that gave birth to Wilde Pattern Company.
Through these medium, Priyall articulates her diverse interests, hobbies, and love for the unconventional. Each design encapsulates a piece of her unique perspective, creating a collection as vibrant and multifaceted as the designer herself.
"Our wallcoverings are not just decorations; they are a statement of values. They represent a commitment to beauty, sustainability, and the power of design to change our world."
— Priyall Rishi Shroff
CORE VALUES
MISSION STATEMENT
To redefine interior spaces through sustainable, artistically innovative wallcoverings that honor nature and culture.
VISION STATEMENT
Wilde Pattern Company aims to be the global leader in sustainable luxury wall-coverings, inspiring a harmonious blend of art, nature, and living spaces.
BRAND PHILOSOPHY
We believe in the power of patterns & print design to transform spaces and minds. By merging eco-consciousness with artistic innovation, we create wall coverings that not only beautify interiors but also promote a more sustainable and culturally rich world.
We support Small
While we are unabashedly Wilde at the WPC we also have a pulse of what the planet and our communities need to prosper. This is why all our vendors and material sourcing partners are Indian by birth and trade. Vocal for Local is not just a hashtag for us. It is our way of working.
We prioritise craftsmanship and ethical labour over ridiculously fast but store bought and machine-made timelines which is why we believe in optimizing our supply chain through made-to-order and small-batch production that keeps our pieces in homes, not in warehouses or landfills.
Our promotion of Indian artisans is further augmented with our sustainability practices which includes our zero-waste digital printing process. This process reduces our environmental footprint and keeps our price points lower than traditional designers.
